Our Selection

With over 10 years of experience, Discount Eyewear delivers the finest optical service to the communities of Rock Falls, Sterling, Dixon, Morrison and other surrounding towns. At our Rock Falls office, you will find a compassionate and knowledgeable team dedicated to serving your family’s eyewear needs in a friendly and professional environment. We carry a large selection of designer frames such as Bellagio, Blink, Cafe, Casino, Port Royale, and more! We also carry sports eyewear and safety goggles. Our experienced staff will help you choose the best frames based on your lifestyle, occupation and personal taste. For those customers with urgent orders, we offer same day service and on-site repairs. Fashions may change but looking your best and enjoying the clearest vision possible never goes out of style.

At Discount Eyewear, we carry a very wide variety of designer frames to suit every style, personality and budget. Below are just some of the brands that we carry in our boutique. If there is a specific designer frame that you are looking for, please call and speak to one of our frame experts, who will be more than happy to assist you.

Dr. Darrin G. Vits, OD

Dr. Vits is an Illinois licensed optometrist and has been in practice since 1995. Dr. Vits opened his independent practice with Discount Eyewear in January 2014 and transitioned to full time in October 2014. Dr. Vits provides comprehensive eye health care including prescribing eyeglasses, fitting contact lenses, and treating and monitoring eye diseases as well as acute eye problems. Dr. Vits and his family have lived in Dixon since 2004.